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Strategy 2 Market Team

    

About Us

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industries served
manufacturing experience
medical device experience
 

We are currently looking for experienced senior level new product development (NPD) professionals who have deep NPD experience (engineer, product manager, marketing and R&D) to help grow our business. Experience with a consulting firm and selling consulting service is a plus.

Please contact Mary Drotar for more information.

Our Team

Therese Graff
Principal

Therese is a product development professional with extensive experience in medical devices and in vitro diagnostic devices. Her expertise includes streamlining the product development process, integration with quality systems, and application of design controls with ISO 13485 and FDA 21 CFR 820.

Therese began her career at Abbott Laboratories and progressed through various positions including a transition from wet chemistry to complex instrument project management. Her work in the Project Management Organization (PMO) enabled project consulting with design teams across the division. After joining Hollister, Therese managed the Stage-Gate process and integration with the project and portfolio management tool.

Therese earned a BS from the University of Illinois, Urbana-Champaign, with concentrations in Chemistry and Biochemistry, and an MBA from the University of Chicago. Therese is certified as a Project Management Professional (PMP) by the Project Management Institute (PMI) and as a New Product Development Professional (NPDP) from the Product Development Management Association (PDMA).

James B. Kauffman
Principal

Jim is a highly experienced growth strategy professional, combining 25 years as a consultant, with 18 years of senior level, client-side experience in leading consumer products companies.

Jim’s special areas of strength are in strategic planning, marketing strategy, and identifying viable new growth platforms and concepts. For 25 years, as a co-founding partner and consultant with The Everest Group, Jim has helped numerous clients find new paths to profitable growth by leading them through a disciplined process of discovery, strategic option identification, ideation, and concept development and assessment. His industry experience spans food and beverage, other consumer packaged goods, foodservice, retailing, hospitality, housewares, packaging, ingredients, health care, printing, home improvement and financial services. Well over 100 companies - large and small, public and private - have benefitted from Jim’s capabilities, experience and insights in finding new paths to growth.

Prior to consulting, Jim spent 18 years in line management positions. He was Vice President of Consumer Publishing for several years with Rand McNally. Before that, he spent 11 years with Quaker Oats where, as Vice President of Product Management, he led marketing teams in the Foods and Pet Foods Divisions in driving growth through both existing product revitalization and new product development. Jim began his career at Procter & Gamble in the Toilet Goods Division. He later joined Gillette’s Personal Care Division as New Products Manager.

Jim earned an M.B.A. in Marketing from the University of Pennsylvania’s Wharton School and a B.A in Economics from Beloit College.

John C. Levine
Principal

John Levine is an innovative marketing professional with more than thirty years of experience in brand marketing and new product development. His expertise in new product development is in innovation strategy, market opportunity assessment, brand leveraging, idea generation, and process improvement.

John has held line management positions with both Fortune 100 and entrepreneurial firms, where he provided new direction and leadership to improve business performance.  He began his career in brand management with leading consumer marketers such as H.J. Heinz and Pillsbury, advancing to the role of Director of Marketing–New Products.  His accomplishments included developing and launching new products to extend brands into new categories and market segments, and revitalizing brands to reverse sales declines.  As Vice President of Marketing for a new venture, Bernard Foods, he led pioneering marketing and sales efforts to expand the business in an emerging category.

John earned an MBA in Marketing from Northwestern University’s Kellogg School of Management, and a BA in Economics from the University of Michigan.

Featured Speakers:

Dan Brown

Dan embarked on a career in the chemical and plastics industry where he applied his science education, and natural ability in engineering to a fast track business career. While serving in roles of increasing responsibility in the rapidly globalizing marketplace of the 1980's, Dan quickly discovered the necessity of creating competitive product advantages to sustain a business model. These early marketplace experiences inspired Dan to identify and create many new technologies for his employers and later his consulting customers leading to the creation and commercialization of over 30 patents in basic research, B2B, and B2C markets.

As a consultant, teaching and executing this strategy though his clients organizations, Dan has worked with large and small companies to create and commercialize many differentiated products and processes for their customers, often creatively redefining these spaces, while at the same time receiving intellectual property protection to secure the commercialization investment for these projects. Beyond product development and commercialization, Dan is an organizational specialist in the design process, lean supply chain implementation and the integration of differentiated distribution channel strategies.

As an advocate of leveraging design leadership to create and support sustainable markets, Dan has participated in numerous interviews, conferences and educational activities. One of Dan's life goals has been to teach. Dan attended St. Xavier University, earning a Bachelor’s Degree in Biology, with a minor in Chemistry. He earned a Master’s Degree in Product Development (MPD) from Northwestern University where he is currently an Associate Professor at Northwestern teaching in both the Graduate and Undergraduate programs in the McCormick School of Engineering.

 
New Product Development Experts
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