Our History

Strategy 2 Market (s2m), a new product development consulting and training firm was founded in 2002 by Mary Drotar.   She was fortunate to meet her business partner Kathy Morrissey, in 2005 at a University of Chicago alumni event.   The firm’s name, Strategy 2 Market, embodies the nature of the new product development system:  the organization’s crucial strategic framework directs and informs the new product development function that creates value through the delivery of new products to the market.

Since its founding, Strategy 2 Market has practiced its own advice: continuously monitoring the needs of the market and integrating the latest technologies/ best practices in developing their offerings. Strategy 2 Market developed a comprehensive new product development systems framework which addresses the important elements of getting the right product to market efficiently and effectively.    Supporting this framework is the s2m NPD Reference Tool.  The tool, perfected over the course of Strategy 2 Market’s consulting work, is instrumental in ensuring that an organization’s process is sustainable and repeatable.

It takes a team with distinct and complementary skill sets to meet the challenges of new product development.  Strategy 2 Market built their consulting team with the best and brightest new product development professionals.  Strategy 2 Market consultants have deep expertise in one or more areas of the new product development system, including strategy, processes, portfolio management, market understanding, lean techniques, organization, culture and team structure.

Strategy 2 Market is also one of the leading new product development training organizations.   Strategy 2 Market has been licensed for over 8 years to teach the Product Development Management Association (PDMA) New Product Development Professional (NPDP) Certification Workshop.  They are one of the largest providers within North America and the World traveling to the far reaches of Turkey and Chile.   They also offer other new product development workshops that address some of the most current pressing needs of new product development professionals.