	NPDP Certification - 2 Day
	NPDP Certification - Crash Course
	Fuzzy Front End
	Scenario Analysis



	"The small size of the class and the expertise of both instructors make it more efficient and interactive. For those who intend to take the PDMA certification exam, it is a very valuable course as it helps one get familiarized with the test structure and pinpoints all required skills and knowledge. -- Charles Thomasset, Product Manager

What to Expect:

Two full days with in-depth coverage of key topics

Comprehensive take-away materials

Limited class size to enhance the learning experience

Instructors with a combined 40+ years of experience

Professional training facility

Download PDF with more information, including detailed agenda

2-Day New Product Development Professional (NPDP) Certification Preparation Review

(16 PDHs for NPDP Recertification)

This 2-day workshop provides an in-depth review of the new product and service development process. It is suitable for anyone who seeks a thorough introduction to the new product development process, or who is preparing for the Product Development Management Association (PDMA) New Product Development Professional (NPDP) certification exam.

Strategy 2 Market is one of a select few service providers certified to teach the Product Development Management Association New Product Development Professional (NPDP) Certification Review Preparation Course. Our instructors are strategic innovation consultants who bring a considerable breadth and depth of experience in new product development, and discuss real life examples throughout the workshop.

The seminar covers the six key areas of the NPDP Body of Knowledge:

New Product Development Strategy

Portfolio Management

NPD Process

Market Research

NPD Tools & Metrics

Teams, People and Organizational Issues

Please click here for a complete agenda

Strategy 2 market has enhanced the core material with the latest new product development best practices. Examples of our best practice coverage include:

Forms of innovation that extend beyond products
Principles of Lean New Product Development
The distinction between Service Development and Product Development
Enriched Fuzzy Front End methods: Conjoint Analysis, Segmentation, Market Modeling and Perceptual Mapping
Organizing for innovation

To help you apply your knowledge of the course materials, each instructional segment incorporates case studies. We review key concepts and reference materials for the NPDP certification exam, and provide you with sample test questions.

To ensure that you have a good understanding of the course material, we employ the NPDP Personal Preparation Plan study guide. We also provide a practice exam to help you assess your level of preparedness for the NPDP certification test.

Our course is guaranteed. If you do not pass the NPDP certification exam after taking the course, you are invited to retake the course at no charge.

The cost of the course is $1495 and includes all materials, breakfast, lunch and snacks.

Courses are usually held at:
University of Chicago – Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
(Maps and Directions)

Strategy 2 Market also offers on-site or online courses for your company, and can customize course content to meet your needs. Discounts are available for multiple attendees from the same company. Please contact us for more information.

To learn about our other innovation and new product development courses, please click here.

The following dates are scheduled:

February 14-15, 2008 (Chicago, IL)		Closed
April 24-25, 2008 (Chicago, IL)		Closed
June 19-20, 2008 (Chicago, IL)		Closed
September 25-26, 2008 (Chicago, IL)		Register
	"Excellent session - nice pace, well organized and great dialog." -- Craig Knaack, Manager, Global Fitment Development, Scholle Packaging