1-Day New Product Development Professional (NPDP) Certification Preparation Review

Agenda

This one-day workshop provides a review of the material covered by the Product Development Management Association (PDMA) New Product Development Professional (NPDP) certification exam. It identifies the key subject areas on which to focus preparation efforts and provides an assessment tool to help participants evaluate their current level of preparedness for the exam.

 

8:00 – 8:30	Registration / Breakfast / Networking
8:30 – 9:30	New Product Development Strategy – Business, product, market and platform strategies must be linked and self-reinforcing to be effective. - Mission, Vision, Values - Business Strategy - Innovation Strategy, including frameworks and best practices - Product Innovation Charter
9:30 - 10:15	Portfolio Management – A formal process for evaluating and selecting the appropriate NPD projects ensures execution of the intended strategies - What is Portfolio Management? - Types of projects in a Portfolio - Senior Management Role - Goals of Portfolio Management - Models/Tools for Portfolio Management - Integration Issues with the NPD Process
10:15 – 10:30	Refreshment Break
10:30 – 12:00	New Products Process – A formal process with specific activities and checkpoints ensures that new product development projects are carried out properly and increases probability of new product development success - Definitions - Stage-Gate / Phase Review Process - Differences and Similarities of Product and Service Processes - Decision-making - Process Owners
12:00 - 1:00	Lunch

1:00 – 1:45	Marketing Research – Gathering and evaluating effective market/customer/competitor information is key to identifying and creating successful new products that meet an important, unsatisfied customer need - What is Marketing Research? - Voice of the Customer - Secondary Research - Primary Research - Exploratory Research - Confirmatory Research
1:45 – 2:30	Tools and Metrics – Tools help your NPD teams carry out NPD activities efficiently and effectively; metrics monitor key parts of your process to help you identify problems and fine-tune your process - Tools    - Portfolio Management    - Financial Analysis / Forecasting    - Idea Generation    - Quality    - Engineering Design / Technical    - Project Management    - Market Research / Marketing - Metrics    - Fundamentals    - Measuring Success
2:30 – 2:45	Refreshment Break
2:45 – 3:45	Teams, People and Organizational Issues – Having the right organizational and team structure that supports the NPD process is crucial to success. - Definitions - Project Team Organizations - Team Culture and Process - Building and Managing a New Product Team    - Roles in New Product Development - Organization Issues in Supporting Teams    - Senior Management Roles    - Cross-Functional Interfaces    - Factors Affecting Multi-Functional Team      Effectiveness
3:45 – 4:00	Q&A and Wrap-Up
4:00 – 4:30	Post-seminar New Product Development Test

To learn about our other innovation and new product development courses, please click here.