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Category Archives: Strategy

A new offering from Strategy 2 Market – Technology Strategy Management

Businesses often have a reasonably articulated strategy for their product development projects. However, effective Technology Management often takes a back seat. Companies should consider a strategic approach to the development of technologies to position themselves adequately for short and long term competitiveness. A good technology strategy incorporates a good mix of technology development efforts, technology…
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Updated: In the trenches of new product development: Gate Meetings

In the trenches of new product development: Gate Meetings “How to manage your gate meetings, and get to the right project decisions”   Written by: Mary Drotar and Kathy Morrissey, Partners and co-founders of Strategy 2 Market Phased and gated decision making is the lifeline of your project’s bottom line. During new product development, gates…
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Are you working on the right new product development projects?

A common theme we hear from Executives… “I don’t know if we’re working on the right New Product Development projects, and I keep hearing that projects are late because we don’t have enough resources. The solution to every problem seems to be ‘Give me more people,’ but I’m not going to throw more resources into…
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# 1 Responsibility for a Product Manager

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager. We discussed the changing roles and responsibilities within his position. He no longer…
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If You Build It, Will They Will Come?

So often, when developing new products, new product developers get caught up in the beauty of the solution. We believe the product is perfect and people will clamor to buy it. Like Ray Kinsella in Field of Dreams we believe “If you build it, they will come.” But, so often dreams are dashed and the…
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Putting Manufacturing Experts on Your Early Concept Development Teams

Designing new products for Manufacturing and Assembly has always been a challenge. Typically, Manufacturing Experts are added to a Project Team AFTER the basic product configuration has been established. The manufacturing people are then charged with building the new product at the target price. This can be very difficult as the product concept configuration often…
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Can you take small steps to innovation?

It takes a lot of effort to develop innovative ideas.  You practically have to transform your organization like A.G. Lafley did at P&G.  He successfully made this transition, but it took a lot of effort to do so.  The transformation included building a culture of innovation with strong senior management support, and the development and…
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Mind Mapping for Generating New Product Requirements

According to Wikipedia, “Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing. …… Mind maps are, by definition, a graphical method of taking notes.” Mind Maps can be used to organize customer requirements during the conceptual stage of…
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A sad story in being risk averse

We met with a company a year ago that developed products that were going in the direction of the buggy whip (within a few years the technology that the company was using was going to be obsolete and government regulations would eventually ban the product in the marketplace). The company not only needed to fix…
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Getting the Right Things Done

“Getting the Right Things Done” by Pascal Dennis is one of those books which remind us how important it is to have a big picture view of the organization and build focus on project execution.  Using lean techniques founded in the Toyota Production System, Dennis walks the reader through the PDCA (Plan, Do, Check, Adjust) process, the…
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