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Strategy 2 Market |
It is an ongoing struggle for businesses to develop distinctive products and services. This is reflected in the abundance of ‘me-too’ products that differ only in trivial or superficial ways. The millions of dollars spent on their development and marketing could be better spent on developing more effective up-front strategies that pursue new white space. White space is that unexplored and undiscovered domain of opportunity for new products and new markets. Continue reading
Roadmapping is a tool that can be used for planning and depicting your new product and technology acquisition strategies. The output of a product-technology roadmapping exercise is a roadmap that displays market and business needs over time, along with the products, technologies and other resources required to meet those needs.
In “Customizing Roadmapping” Phaal, et al (Research – Technology Management, March/April 2004), describe roadmaps as displaying the ‘whys’, ‘whats’… Continue reading
20% Discount for NPDP Professionals
35th Annual Global Product Innovation Management Conference
Product Development & Management Association (PDMA)
October 29 – November 2, 2011
Arizona Biltmore, Pheonix, AZ
Fine print: Discounts of 20% are available to individuals with active NPDP certification status that will not expire prior to the conference. Discounts are not applicable for the Research Forum only or 1-Day Conference only options. Use the following code… Continue reading
From TED Talks: Tim Hartford on “Trial, Error and the God Complex”
More on the idea of “Invent, Test. Iterate.”
Tim Hartford argues that it is impossible to know the right answer when big, complex systems are involved. So don’t assume you can deduce the right answer. Use systematic trial and error to hone in on successful innovations… Continue reading
From Fast Company: The Traffic Problems That Will Disappear When Vehicles Can Talk To Each Other
BY Ariel SchwartzMon Aug 1, 2011
Cars that communicate can solve serious problems on the road– like traffic in dangerous conditions, rubbernecking at accidents, and EVs running out of juice. The Department of Transportation’s Connected Vehicle Technology Challenge winners show us how. Continue reading
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