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Strategy 2 Market |
I believe that ‘Target costing’ is arguably one of the single greatest contributors to the poor quality of products in the marketplace today. Product innovators would like to maintain the mantra that beautifully-designed products needn’t cost more to manufacture. I argue that, in many cases, this is true, but at the same time, I also believe that a product doesn’t have much to offer in the beauty department if it… Continue reading
Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation.
Recently, I had an interesting conversation with a Senior Product Manager. We discussed the changing roles and responsibilities within his position. He no longer oversees the administrative duties of his role, such as life cycle management. He has… Continue reading
Cycle time reduction is usually reserved for the engineering/manufacturing phases of the new product development process. This is not surprising since it’s fairly easy to measure the time to make an engineering change or create a CAD drawing. But how do you reduce cycle time within the more subjective activities of the early phases of new product development a.k.a. Fuzzy Front End (FFE)?
Three Critical Considerations: Unfortunately, there is… Continue reading
So often, when developing new products, new product developers get caught up in the beauty of the solution. We believe the product is perfect and people will clamor to buy it. Like Ray Kinsella in Field of Dreams we believe “If you build it, they will come.”
But, so often dreams are dashed and the product never catches on. We blame marketing and sales, we blame the customer who… Continue reading
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