Kathy and I are assisting Professor Art Middlebrooks in a New Product Development course at the Booth School of Business at The University of Chicago. We are currently recruiting B:C (business to consumer) companies to sponsor student teams for a minimal fee of $5000.00. This is a real bargain!
Typically, the client identifies a market/category for innovation. The student team collaborates with a client sponsor/team to generate and then test an agreed upon product concept.
Please let me know if you have any questions, and I’ll be happy to provide you additional information.