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Posts Tagged ‘Product Strategy’
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Thursday, March 8th, 2012Why Product Managers are worth their weight in gold
Thursday, October 27th, 2011Part 1: Product Managers Gold Series – Setting Strategic Direction
This is Part 1 of a series of articles we will publish on the role of the Product Manager within the new product development process.
A Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of their product/category. This very broad and critical charge requires attention to specific responsibilities… Continue reading
You’ve Gotta Have Strategic Focus
Tuesday, August 2nd, 2011Having a product strategy is a crucial need for all businesses, but the process of creating a product strategy can create great angst. A product strategy lays out the role and goals of new product development, the kinds of products to be focused on, the resources to be allocated to new product development and a high-level plan for development. Notice that by focusing on certain types of products, the company… Continue reading
