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The Fuzzy Front End (FFE) of Innovation
(16 PDHs for NPDP Recertification)
The Fuzzy Front End – The early stages of innovation and new product development extend from the development of an innovation strategy and the testing of product concepts. The process is ‘fuzzy,’ and is often the source of considerable confusion. In this course, we take the ‘fuzziness’ out of the Fuzzy Front End (FFE), by addressing how you can systematically review and navigate the early stages of NPD, and by introducing you to the supporting tools and techniques you will need.
Strategy 2 Market provides focus and clarity with our proprietary FFE Road Map. See our white paper: “
Bringing Focus to the Fuzzy Front End.”
We take you through various tools and techniques that can be used in executing your custom fuzzy front end plan.
Strategy 2 Market addresses important FFE concepts like….
- How to create strategies that will assist in the
development of successful products and services
- How to develop market, product and technology
roadmaps
- How to recognize market shifts that may have
strategic implications, and to understand how these
could translate into areas for disruption
- How to determine where your idea should enter
the FFE cycle
- How to identify the best sources of new product
development opportunities
- How to uncover 'breakthrough' needs, and then
develop and test new product/service concepts that
best meet those needs
- How to assess opportunities
- How to size and determine the profitability of the
market you're targeting
- How to create a value proposition for your new
product
- How to develop market research objectives,
purposes and hypotheses
- How to determine the best VOC techniques to use
for your research
- How to determine how your product is perceived
versus your competition
- How to determine if your new product will
cannibalize your current product offerings
- How quantitative techniques can be useful for
testing product concepts
Strategy 2 Market instructors
are strategic innovation consultants who bring a considerable breadth and depth of experience in new product development, and discuss real life examples throughout the workshop.
Our focus is on education, not just training in tools and techniques. Each instructional segment incorporates class discussion and case studies that help you apply your knowledge of the course materials. The cost is $1995 and includes all materials, breakfast, lunch and snacks.
Please contact us for more information on this course.
Courses are held at:
University of Chicago – Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
(Maps
and Directions)
The following dates are scheduled:
Discounts are available for multiple attendees from the same company. Please
call for details.
Strategy 2 Market also offers classes on-site or on-line for your company and can customize courses to meet your needs. Please
contact us for more information.
To learn about our other innovation and new product development courses, please
click here.
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