Illumination through Education

Innovation and New Product Development Courses

Strategy 2 Market, Inc. offers public and customized corporate classes that help you achieve your new product development and innovation goals.

New Product Development (NPD) demands a high degree of interaction between departments, functions, activities, tools and knowledge. Any single NPD participant may see only a small part of the overall process. They may have a restricted view of what can be achieved, and how t heir contribution can make a difference.

Training in Innovation and New Product Development helps broaden your team members’ perspectives. It helps you build a greater degree of understanding and cooperation between departments, while promoting the generation of new ideas and solutions for process improvement and new products. Training all your NPD team members together serves to establish a common language and base of ideas, and promotes a high degree of cross-functional teamwork.

Strategy 2 Market, Inc. offers a number of courses in Innovation and New Product Development. These range from a comprehensive overview of new product development, to detailed and in-depth coverage of specific elements of the innovation process:

The Fuzzy Front End The early stages of innovation and new product development extend from the development of an innovation strategy to the testing of product concepts. The process is ‘fuzzy,’ and is often the source of considerable confusion. In this course, we take the ‘fuzziness’ out of the Fuzzy Front End (FFE), by addressing how you can systematically review and navigate the early stages of NPD, and by introducing you to the supporting tools and techniques you will need.

Scenario Planning Process When the future is uncertain, how do you develop a strategy that is robust enough to guide your company’s efforts towards innovation and new product development? Trend and Scenario Planning helps you to detect and evaluate important signals for the future market.

New Product Development Overview /
New Product Development Professional (NPDP) Certification Exam Preparation
This course is an in-depth, information-packed 2-day review of the new product and service development process. It is suitable for anyone who seeks a thorough introduction to the new product development process, or who is preparing to become a PDMA-certified New Product Development Professional.

Accelerated NPDP Certification Exam Preparation This one-day workshop is intended for anyone preparing for the NPDP certification exam, and provides a review of all the relevant NPDP material. It differs from the two-day course in its fast pace, and in its strongly focused discussion on the exam material. It is assumed that participants already have a strong understanding of new product development.

Strategy 2 Market’s focus is on education, not merely the demonstration of tools and techniques. Our instructors are strategic innovation consultants who provide consulting services to some of the finest national and international companies, and who understand current issues in the marketplace. They are able to transform the theoretical business knowledge you can find printed in two-dimensions into a living three-dimensional reality.

We recognize the benefits of interaction between class participants, and understand how important it is that each course has a lasting memorable impact on each class member. We encourage productive interactive discussions that illustrate the key concepts. Concepts are applied and reinforced through case studies. Our goal is to equip you with the knowledge you need to achieve your innovation goals in the marketplace.

Public courses are held in downtown Chicago:

The University of Chicago – Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

Our instructors can travel to your location, either within the United States or internationally, and will customize courses to meet the particular needs of your company. We are also able to offer courses online, as a cost–effective alternative for NPD teams that are widely dispersed geographically. Please click here for more information on our corporate option.

Each course qualifies as Professional Development Hours (PDH) for maintaining NPDP Certification (New Product Development Professional Certification offered by the Product Development & Management Association).

Please click on the descriptions of our courses to the left.

 

 
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