Innovation and New Product Development Courses
Strategy 2 Market, Inc. offers public and customized corporate classes that help you achieve your new product development and innovation goals.
New Product Development (NPD) demands a high degree of interaction between departments, functions, activities, tools and knowledge.
Any single NPD participant may see only a small part of the overall process. They may have a restricted view of what can be achieved, and how t
heir contribution can make a difference.
Training in Innovation and New Product Development helps broaden your team members’ perspectives. It helps you build a greater degree of
understanding and cooperation between departments, while promoting the generation of new ideas and solutions for process improvement and new
products. Training all your NPD team members together serves to establish a common language and base of ideas, and promotes a high degree
of cross-functional teamwork.
Strategy 2 Market, Inc. offers a number of courses in Innovation and New Product Development. These range from a comprehensive overview of
new product development, to detailed and in-depth coverage of specific elements of the
innovation process:
The Fuzzy Front End The early stages of innovation and new
product development extend from the development of an innovation strategy to the testing of product concepts. The process is ‘fuzzy,’ and
is often the source of considerable confusion. In this course, we take the ‘fuzziness’ out of the Fuzzy Front End (FFE), by addressing how
you can systematically review and navigate the early stages of NPD, and by introducing you to the supporting tools and techniques you will need.
Scenario Planning Process When the future is uncertain, how do you develop a strategy that is robust enough to guide your
company’s efforts towards innovation and new product development? Trend and Scenario Planning helps you to detect and evaluate
important signals for the future market.
New Product Development Overview /
New Product Development Professional (NPDP) Certification Exam Preparation
This course is an in-depth, information-packed 2-day review of the new product and service development process. It is suitable for anyone who
seeks a thorough introduction to the new product development process, or who is preparing to become a
PDMA-certified New Product Development Professional.
Accelerated NPDP Certification Exam Preparation
This one-day workshop is intended for anyone preparing for the
NPDP certification exam,
and provides a review of all the relevant NPDP material. It differs from the
two-day course in its fast pace, and in its strongly
focused discussion on the exam material. It is assumed that participants already have a strong understanding of new product development.
Strategy 2 Market’s focus is on education, not merely the demonstration of tools and techniques. Our
instructors
are strategic innovation consultants who provide consulting services to some of the finest national and international companies, and who
understand current issues in the marketplace. They are able to transform the theoretical business knowledge you can find printed in two-dimensions
into a living three-dimensional reality.
We recognize the benefits of interaction between class participants, and understand how important it is that each course has a lasting memorable
impact on each class member. We encourage productive interactive discussions that illustrate the key concepts. Concepts are applied and reinforced
through case studies. Our goal is to equip you with the knowledge you need to achieve your innovation goals in the marketplace.
Public courses are held in downtown Chicago:
The University of Chicago – Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
Our instructors can travel to your location, either within the United States or internationally, and will customize courses to meet the
particular needs of your company. We are also able to offer courses online, as a cost–effective alternative for NPD teams that are widely
dispersed geographically. Please click here for more information on our corporate option.
Each course qualifies as
Professional Development Hours (PDH) for maintaining
NPDP Certification (New Product Development Professional Certification offered by the Product Development & Management Association).
Please click on the descriptions of our courses to the left. |
